Let’s say your store’s anniversary is in January. To celebrate, you want to give your customers a 50% discount for the entire month — but only for the first 200 customers. Here's how to harness #WooCommerce's simple-yet-powerful coupon functionality:https://woocommerce.com/posts/coupons-with-woocommerce/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=How%20to%20Create%20Coupons%20with%20WooCommerce …
The benefits of e-commerce include its around-the-clock availability, the speed of access, the wide availability of goods and services for the consumer, easy accessibility, and international reach. Its perceived downsides include sometimes limited customer service, consumers not being able to see or touch a product prior to purchase, and the wait time for product shipping.
Subscription models are a huge driver of recurring revenue – which can make all the difference in startup businesses. For Chris Hugo, launching a pet food subscription business with #WooCommerce was his way of adapting to a changing market.https://woocommerce.com/posts/case-study-dogsmeouw/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=More%20Than%20a%20Pet%20Project%3A%20The%20Story%20Of%20Dogs%20Meow%20Subscriptions …
This means your store won’t just look good with Squarespace: it’ll pack a punch too! But if you want speedy growth on a large scale, you might find Squarespace too small too soon. With no app store, you’re totally reliant on the inhouse features and tools provided by Squarespace. Shipping and payment options are also limited when compared to Shopify and BigCommerce.
OpenCart. OpenCart could be a great choice for small businesses without tech savvy employees. OpenCart is very simple to install and start using. It runs very quickly using simple code. OpenCart allows you to set advanced user privileges and separate access for users and groups. A simple code also has drawbacks; often for sale extensions and themes may not be up-to-date with security standards. 
Also, the hosting thing. In the table above, I’m saying that it’s around $100 / year. I got that number from SiteGround. They have some hosting plans that they promise to be WooCommerce-optimized. Out of the three tiers available, I wouldn’t recommend going below GrowBig or GoGeek, which are $5.95 and $11.95 respectively. Hence, this adds up to $71.40 for the former and $143.40 for the latter annually.
A Canadian-based ecommerce solution, Shopify has been helping online businesses across the globe with a sharp focus on the trending social commerce and mobile shopping. Founded in 2004, Shopify has always kept up with the pace of evolving ecommerce trends and technologies, having broken ground on powerful additions such as social shopping whereby your customers never leave their social media platform in order to buy from you.
Ecwid is a hosted cloud commerce platform used by over 1 million merchants in 175 countries and offers the easiest way to add an online store to any website, social site or multiple sites simultaneously. With Ecwid, you get everything you need to start selling online in minutes. Easily embedded into any web presence and leading POS systems, you can market, merchandise and sell products and services from multiple online stores with mobile management and point-of-sale integration anywhere at any time.

An ecommerce platform is not a "one size fits all" solution that will work for everyone. All the ecommerce platforms discussed in this article are built for different kinds of business requirements. The pros and cons outlined are not about what's wrong with them. The curated list is designed to help you make a calculated decision and choose a platform that serves your needs best.


Demandware is a fully-hosted, cloud-based ecommerce platform with built-in omnichannel and predictive analytics capabilities. Demandware’s Commerce Cloud has a native data model which leverages a shared view of customer data, order history, inventory, and promotional information across all channels to give its retail clients valuable shopper insights that can be used for benchmarking and analysis.


Our one-stop e-commerce solution is specifically built with software companies in mind, whether you’re selling desktop software on Mac and Windows or whether you’re a Web SaaS business. Focus on building, not billing. Bring together everything you need to sell software, packaged in one intuitive platform you can start using in minutes. Grow your revenue. Don’t let tools limit your imagination anymore: you decide pricing, promotions and the customer experience, we handle the rest. Optimize your software sales. Increase your conversion rates, customize your user experience and experiment with pricing, layouts and promotions. Our e-commerce solution brings everything you need to sell software under one roof: – Payments: no need to integrate or pay for PayPal or payment gateways on top, everything is included – Modern, user-friendly checkout: out of the box or fully customized to your brand – Trials, licensing & subscriptions: everything from issuing one-off serial numbers to managing recurring billing – Taxes and VAT: we automatically collect and remit all local taxes on your behalf worldwide – Payer support: our team handles billing queries and common customer issues for you – Coupons, bundles, up-sells and cross-sells: all of the built-in marketing tools to grow your sales – Fraud protection: we minimize fraud and help you fight chargebacks – Developer-friendly: API, JS library, Mac and Windows SDK
"We are a small team who turn out several videos each week for YouTube. Adding music to our videos has elevated them to a much higher standard, and our audience has responded very favourably. We looked around at a lot of libraries and found Soundstripe has a great selection of quality tracks that meet all our needs - from dramatic instrumentals for travel videos, to subtle background music for talking heads and tutorials."
WooCommerce setup is logical and straightforward with many features automated to enable both physical and e-products to be sold through the same storefront. Inventory management is easy and the ordering process is transparent and secure. The PayPal and other payment systems integrate seamlessly to ensure a secure and confidence-inspiring checkout experience for shoppers. Great analytics too!

Spree Commerce empowers the world’s sellers by providing them with a versatile, modular open-source ecommerce platform that allows for easy integrations with every major third-party service. Spree benefits from a vibrant, international community of over 500 designers, developers and other professionals who have enthusiastically contributed to the growing platform since 2008, making it one of the top open source projects in the world. In 2013, the company launched Wombat, a sophisticated piece of integration software that connects any store to any service or application. Wombat automates the backend operations of storefronts running any ecommerce platform including Magento, Shopify, Bigcommerce and Prestashop.

There are also online advertising laws that protect consumer privacy and ensure truthful marketing practices online. As an e-commerce business, online advertising is a major part of your strategy. Over the past decade, federal and state governments have passed new online advertising laws. As you expand into online marketing, it is important to be familiar with these. The CAN-SPAM Act, for instance, sets the rules for advertising through email, the most important rule being that consumers must be able to opt out of messages from businesses.


WooCommerce is free to download and easy to setup, making it ideal for the small business using a WordPress website. The interface is modern and intuitive and creates beautiful websites using extensive and mobile-friendly themes. Plenty of add ons such as Instagram integration, table rate shipping and wholesale pricing can be purchased if businesses want to take it up a notch. It’s by far one of the best options for small businesses, due to its affordability and ease of content creation on WordPress to bridge the gap between content and commerce. 
NoiseTrade is part free music site, part promotion platform. You can download any individual track or album an independent artist uploads to the site if, in turn, you generously supply them with your email address and postal code. The freemium promotion platform also encourages you to spread the word about artists you like via Facebook and Twitter, while giving you the option to quickly tip the artist a suggested $4 donation.
That said, if you take a look at a comparison on Google Trends, there's only one clear winner in terms of what people are searching and how many of them show interest in the popular consumer ecommerce solutions, but let's hold off on this for a minute. First, have a look at the popularity chart between five of our featured tools: Bigcommerce, Volusion, Big Cartel, 3dcart, Ecwid, across the past 12 months:
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
Business to Business or B2B refers to electronic commerce between businesses rather than between a business and a consumer. B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods. When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.

The site combines two different approaches to posting tracks: First, it indexes free music posted by all of its partner curators, and second, it allows users to post their own music directly to the archives. This synthesis of sources creates a mind-boggling library of tracks that you could literally spend months browsing through, whether you choose to do so by curator or genre. In addition, the site hosts a myriad of podcasts, and renowned radio stations such as Seattle’s KEXP frequently post live cuts from their studio sessions with big-name acts passing through. The smash tracks may lack some post-production, but they’re also free.
At Digital River, we believe in true accountability. Everything about our advanced cloud solution is designed for risk-free global commerce. Our proven expertise with tech-centric brands means you have a proactive partner who is always focused on your success. We power and personalize your shopping experiences, process and fulfill orders, and localize your online business everywhere. To protect your brand, we take on risk. We combat fraud, and simplify billing, taxes and compliance. Accountability means we bring you leading tools for digital disruption. With the latest revenue models, we help you grow and meet shifts in buyer preference. Built for B2C and B2B, our commerce cloud supports everything from subscriptions, and accounts and entitlements, to micro-transactions, emerging payments and the Internet of Selling your Things. In short, we’re all-in, fully committed and responsible for each facet of your ecommerce business. We are trusted advocates who help build your brand, amplify your ROI and expand your global opportunity. Digital River is Commerce with Accountability. www.digitalriver.com
Since its inception, BigCommerce has more than 55,000 online stores to its credit and is lauded as one of the most prominent ecommerce software providers. From famous companies such as Martha Stewart & Toyota to many SMEs, BigCommerce has helped businesses of all sizes launch their online storefronts. For ecommerce storeowners who lack basic coding skills, the vast list of BigCommerce's built-in features come in really handy.
Live Music Archive is essentially a partnership between Internet Archive and etree.org, a community dedicated to providing high-quality, lossless versions of live concerts. You can think of it as a bootlegger’s paradise given the site’s sheer abundance of concert material, much of which focuses on jam bands such as the Grateful Dead, String Cheese Incident, and Sound Tribe Sector 9. Still, there are a host of other bands to choose from — The Smashing Pumpkins, Jack Johnson, Animal Collective, etc. — along with plenty of genres to browse, ranging from jazz to reggae.

Move at the speed of business with 24/7 agility. Tell your brand story with a responsive commerce experience for B2C and B2B with intuitive tools in the secure, flexible, and scalable Oracle Cloud. Deliver amazing omnichannel experiences with AI-driven personalization, pixel-perfect drag-and-drop experience management, and multi-varient testing. Focus on your business and innovate with rapid upgrades, and scale with peace of mind. Extend beyond the boundaries of traditional SaaS and integrate seamlessly with an API-first, modern architecture. Oracle Commerce Cloud has everything you need to grow your online business today and in the future.
Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpless as a victim of false accusations, ratings, or wrongful attacks on your company's character, however. [More...]

An example of e-commerce between individuals, or between two consumers, would be an online marketplace such as eBay.com. Similar to the example above, anyone with Internet access and a credit or debit card can browse and purchase available products. The difference here is that products are being sold by individual sellers (other consumers) rather than one large online store.
One thing that all of the platforms have in common is the fact that their dashboards are all very easy to navigate. Furthermore, most of the platforms offer some sort of a setup wizard that will guide you through the creation of your first store. Inventory management, design functionality and the setup process all tie into how the overall ease of use is classified in this comparison.
Particularly if you’re running Magento on your own servers, you could have complete freedom over the look, feel, and functionality of your store and you don’t have to rely on your solution provider to make changes to the site. That said, it also means that you’re in charge of maintaining and updating your servers and store, which requires an in-house team or agency. If you’re not up for all that, you may want to consider the Cloud Edition that Magento launched earlier this year.

Websites such as Squarespace and WordPress offer mobile-friendly, ready-to-go e-commerce templates that help you get a store up and running quickly. As a shop owner, you will need a way to collect credit card payments from consumers online. PayPal, Square and Google Wallet are all popular ways of accepting and managing online payments. You can also sell your merchandise through online giants like Amazon.


Last but not least, there are the transaction fees. In essence, whenever you sell something with either of the platforms, they will charge you a small fee (for processing the payment, delivering the money to your account, etc.). Those fees change quite often, so I won't get into that here, but just be aware that they exist. Usually, they sit around 2%-3% per transaction but make sure to check the exact numbers before signing up with either of the platforms.

Oracle Commerce is the industry's top-ranked commerce solution that powers the world's best brands, and delivers a consistent, personalized cross-channel customer experience. Oracle Commerce offers a complete commerce software platform that enables you to deliver a personalized customer buying experience across all customer touchpoints, including the web, contact center, mobile devices, social media, physical stores, and more.


Wherever you are right now in your ecommerce journey, we hope this post gave you some insights that you can apply in your venture. If you’re just starting out and need help picking a platform or deciding on your target audience,  go back and read the section on ecommerce types and solutions. Already running a business and want to ensure your success? Read through the ecommerce stories above.
The new WordPress 5.0 release is the start of an exciting process which will eventually make large parts of your #WooCommerce admin interface easier-to-use and more dynamic – allowing you to better customize and manage posts and products.https://woocommerce.com/posts/woocommerce-and-wordpress-5-0/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=WordPress%205.0%3A%20What%20the%20new%20Block%20Editor%20means%20for%20WooCommerce … 

These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.

Internationally there is the International Consumer Protection and Enforcement Network (ICPEN), which was formed in 1991 from an informal network of government customer fair trade organisations. The purpose was stated as being to find ways of co-operating on tackling consumer problems connected with cross-border transactions in both goods and services, and to help ensure exchanges of information among the participants for mutual benefit and understanding. From this came Econsumer.gov, an ICPEN initiative since April 2001. It is a portal to report complaints about online and related transactions with foreign companies.
OpenCart also has multi-store support that lets you stay on top of different stores from a single interface. This functionality lets you set products for different stores, use specific themes for each online store, and localise your websites. Product options and attributes are also quite flexible with OpenCart, and the solution lets you add extra product variables. 
×