Over the past decade and a half, electronic networks such as the Internet have greatly impacted the way commerce and other transactions are conducted. E-commerce facilitates transactions between two parties because it supersedes the boundaries of physical space (with the exception of delivery of goods or services), allowing the exchange to occur remotely as well as more quickly and efficiently.
Webgility is a premium Ecommerce Operations and Accounting automation software designed for multi-channel ecommerce companies who use QuickBooks or Netsuite. Run your whole ecommerce business from a single app — Automate your accounting and sync your business data—including inventory, order management, and shipping—to your QuickBooks or Netsuite. All within one comprehensive app. Automate your accounting—and ditch the busywork — Easily and automatically post all of your sales directly into QuickBooks or Netsuite, knowing it’s timely, accurate, organized, and tax compliant. Create sales receipts or invoices, record expenses and fees, and fully reconcile—error-free. Manage orders—and improve customer satisfaction — Process orders faster. Easily search, sort, filter, import, and export multichannel orders. Manage cancellations and process and track returns and refunds. Automatically create purchase orders for out-of-stock items. Ship faster for less – Automatically connect orders to shipping carriers (FedEx, UPS, USPS) for instant rate comparison. Simply click to print shipping labels and pick lists, validate addresses, track shipments, and notify customers. Never oversell with accurate multichannel inventory — Instantly sync and update price and quantity between all sales channels and QuickBooks or Netsuite. Keep track of what products you have listed on what sales channel, what’s selling for what price, and when you need to order more. Gain valuable insights with powerful analytics — Learn actionable intelligence based on data insights to run your business with strategy instead of guesswork. See all channels, expenses, inventory, financial, and customer analytics to optimize operations and increase revenue.

Like any digital technology or consumer-based purchasing market, e-commerce has evolved over the years. As mobile devices became more popular, mobile commerce has become its own market. With the rise of such sites as Facebook and Pinterest, social media has become an important driver of e-commerce. As of 2014, Facebook drove 85 percent of social media-originating sales on e-commerce platform Shopify, per Paymill.
Bigcommerce also has a nice library of themes for you, divided into multiple categories, and all of them responsive and fully customizable. They were developed to establish a more modern, fluid user experience, utilizing cool new merchandising features for categorization and differently sized catalogs. There are both free and paid options available, and I have to say that those free ones really are attractive-looking.
Live Music Archive is essentially a partnership between Internet Archive and etree.org, a community dedicated to providing high-quality, lossless versions of live concerts. You can think of it as a bootlegger’s paradise given the site’s sheer abundance of concert material, much of which focuses on jam bands such as the Grateful Dead, String Cheese Incident, and Sound Tribe Sector 9. Still, there are a host of other bands to choose from — The Smashing Pumpkins, Jack Johnson, Animal Collective, etc. — along with plenty of genres to browse, ranging from jazz to reggae.
Weebly has four price plans, all of which support ecommerce. It might not really matter which Weebly plan you choose – you can sell online with any of them – but the best plan for you will depend on the size of your business. You can only sell up to 10 products on the cheapest Starter plan, whereas if you want to sell unlimited products, you’ll need the Business plan at $25 a month. This also removes the 3% transaction fee placed on the cheaper price plans.
For my money though, comparing SaaS and deployed platforms is a bit too big of an ask. Comparing Apples with Apples is a good ambition but by their nature you have two very different types of fruit there. Magento site performance, for example, is almost entirely dependent on how well set up the store is. A good Magento developer can make it sing – but it takes time and expertise…. As a SasS solution the variance between Shopify sites should be much smaller.
Fortunately, a new breed of business software integrates all the needed commerce and business functionality into a single ecommerce platform via a software-as-a-service (SaaS) model. With an infrastructure that unifies business applications and the data that feeds them, it is possible to create relevant, engaging and personalized online experiences.
Live Music Archive is essentially a partnership between Internet Archive and etree.org, a community dedicated to providing high-quality, lossless versions of live concerts. You can think of it as a bootlegger’s paradise given the site’s sheer abundance of concert material, much of which focuses on jam bands such as the Grateful Dead, String Cheese Incident, and Sound Tribe Sector 9. Still, there are a host of other bands to choose from — The Smashing Pumpkins, Jack Johnson, Animal Collective, etc. — along with plenty of genres to browse, ranging from jazz to reggae.
E-commerce personalization software – helps companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window which is meant to convince them to stay on the page.

Handshake: B2B customer ordering and sales rep order entry solutions. Handshake is for companies like brands, manufacturers and distributors who are selling to retail stores or other business customers. For customer ordering - Handshake helps you provide a modern B2B eCommerce experience for easy online ordering and a mobile app for shelf-side orders when your customers are out on the floor. For sales rep ordering - Handshake provides a dedicated sales rep app that gives them the customer, product, pricing and inventory information they need to have better customer conversations. Orders can be entered fast and submitted instantly.

For self-hosted, you’ll be running your site on your own server, so you have full control over management and maintenance. This means that if you want to make updates to the main code of your site, you’re able to do that on your end without relying on another company or web host to process your request. You can do pretty much anything on your site if you’re running it on your own machine, and this makes self-hosting an attractive option for many.
Really, Magento’s robust platform is meant for enterprise businesses. These businesses typically want the best in functionality and security, which Magento’s modular nature can ensure. Development costs for Magento can be downright astronomical, but for enterprises it’s a fair price to pay for extensibility, robustness and security. For businesses that want to integrate their ecommerce store with integrated systems such as ERPs and CRMs, Magento is one of the best ecommerce platforms. 

Best-of-Breed: Specialized software that focuses on one particular area or function. If you want to add a shopping cart feature to an existing website, for example, you can add dedicated shopping cart software. Shopping cart software enables purchases, but typically doesn’t provide advanced features such as sales reporting and inventory management.
These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.
Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true change within an organization. While it's clear that problems exist, what's less straightforward is why. [More...]

In the United States, the Federal Trade Commission (FTC) and the Payment Card Industry (PCI) Security Standards Council are among the primary agencies that regulate e-commerce activities. The FTC monitors activities such as online advertising, content marketing and customer privacy, while the PCI Council develops standards and rules, including PCI Data Security Standard compliance, which outlines procedures for the proper handling and storage of consumers' financial data.
One of the biggest advantages of listing your products on Amazon is that you can use its Fulfillment by Amazon (FBA) program, which handles shipping for you. WP-Lister Lite for Amazon supports that feature, but keep in mind that if you use it, you’ll need to direct any purchases made on your WooCommerce store to your Amazon listings. To get started, you’ll want to check out an online guide to configuring both platforms to work together.

Weebly’s range of price plans and various features make it great value for money. You can easily scale up through the price plans as your store grows, but for large or fast-growing stores, it’s not the best option. Weebly is developing its ecommerce focus and releasing some promising updates. With Square now opening up Weebly’s ecommerce abilities, we definitely recommend watching this space.

Modern 3D graphics technologies, such as Facebook 3D Posts, are considered by some social media marketers and advertisers as a more preferable way to promote consumer goods than static photos, and some brands like Sony are already paving the way for augmented reality commerce. Wayfair now lets you inspect a 3D version of its furniture in a home setting before buying.[60]

Any viable ecommerce software will enable customers to buy your products and services from your online store. Where solutions differ is the degree to which they can unify and leverage both front and back-office applications with both their unique and shared data. Ecommerce platforms provide the unification of core business processes, where businesses can gain complete visibility across their company and ultimately meeting their most discerning customers' expectations. An ecommerce platform should:
LemonStand is a refreshingly customizable cloud based eCommerce platform that helps fast growing retail brands and subscription eCommerce companies create beautiful online stores that stand out from the crowd and sell more. Features an infinitely flexible storefront design engine, including the ability to check out on your own domain, customize the entire checkout process and even A/B test different designs. Comes with built-in features to sell standard one-time products, or recurring subscriptions without requiring an extra app. You can even sell both seamlessly together to maximize revenue and growth. A full featured content management system (CMS) and blog is built-in to enable advanced and integrated content marketing from a single platform And there are no transaction fees or penalties for using your payment processor of choice.
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
That being said, the look and feel of all that is much more technical than it is in Shopify or Bigcommerce. Magento is more geared at giving you all the eCommerce features possible and then letting you decide how much of it you really need. The reports are awesome, so are all the stats and insights you get about the state of your store, but overall, this is a more enterprise-level platform, and perhaps not that easy to grasp for someone who’s just getting into their eCommerce journey.
Finding (then subsequently deploying) a new ecommerce solution is a massive undertaking. It will likely take a lot of time (and for enterprises, money) to take on this project. But here’s the good news: picking the right solution can enable you to scale your business, improve operations, and increase sales, so while the process of selecting an ecommerce platform can be challenging, it’s completely worth it.
An ecommerce platform is not a "one size fits all" solution that will work for everyone. All the ecommerce platforms discussed in this article are built for different kinds of business requirements. The pros and cons outlined are not about what's wrong with them. The curated list is designed to help you make a calculated decision and choose a platform that serves your needs best.
Load time is a pretty straightforward indicator of how fast your site is. Simply put, it’s the measure of how long it takes a page (or pages) on your site to fully load. A slow site is a killer in ecommerce – potential customers run away from slow sites, and as we mentioned earlier, each second you gain in site loading speed translates directly into sales gained.
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