Like any digital technology or consumer-based purchasing market, e-commerce has evolved over the years. As mobile devices became more popular, mobile commerce has become its own market. With the rise of such sites as Facebook and Pinterest, social media has become an important driver of e-commerce. As of 2014, Facebook drove 85 percent of social media-originating sales on e-commerce platform Shopify, per Paymill.

Among emerging economies, China's e-commerce presence continues to expand every year. With 668 million Internet users, China's online shopping sales reached $253 billion in the first half of 2015, accounting for 10% of total Chinese consumer retail sales in that period.[43] The Chinese retailers have been able to help consumers feel more comfortable shopping online.[44] e-commerce transactions between China and other countries increased 32% to 2.3 trillion yuan ($375.8 billion) in 2012 and accounted for 9.6% of China's total international trade.[45] In 2013, Alibaba had an e-commerce market share of 80% in China.[46] In 2014, there were 600 million Internet users in China (twice as many as in the US), making it the world's biggest online market.[47] China is also the largest e-commerce market in the world by value of sales, with an estimated US$899 billion in 2016.[48]


Since its inception, BigCommerce has more than 55,000 online stores to its credit and is lauded as one of the most prominent ecommerce software providers. From famous companies such as Martha Stewart & Toyota to many SMEs, BigCommerce has helped businesses of all sizes launch their online storefronts. For ecommerce storeowners who lack basic coding skills, the vast list of BigCommerce's built-in features come in really handy.
Your product feed upload won't work if you installed it on your developer site because it's not connected to the Internet. To fix this issue, you'll need to install the Facebook for WooCommerce Extension on your live site instead. Also keep in mind that each of your products need to have a valid description, image, and unique product ID (such as a SKU) for you to be able to upload your products to Facebook.
There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store. Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price. However, online retailers cannot offer the physical experience that traditional retailers can. It can be difficult to judge the quality of a product without the physical experience, which may cause customers to experience product or seller uncertainty. Another issue regarding the online market is concerns about the security of online transactions. Many customers remain loyal to well-known retailers because of this issue.[66][67]
In order to grow, brick-and-mortar stores realize they must use their digital touchpoints to enhance their customers' in-store experiences. Online retailers recognize they need to separate themselves from the pack through faster and more informative shopping experiences. And omnichannel sellers and brands are aware they need to provide their customers with a seamless, cross-channel experience. [More...]
The good news is that you don’t need to spend a fortune to get more people to see your products. There are plenty of ways to market your ecommerce store on a budget, and once the sales start rolling in, you can scale up those same methods for even better results. For example, you can use social media sites like Instagram to market your products without spending a cent.
Lightspeed Retail is a complete point of sale and inventory management tool that's easy to set up and even easier to use. Used by over 50, 000 businesses across the globe, Lightspeed has helped customers increase their profit by up to 20% in their first year.It simplifies time-consuming tasks like inventory and employee management, so you can focus on taking care of your customers and growing your business. Access detailed sales reports in minutes and easily identify best-selling items or use the built-in customer profiles to provide personalized service that will increase customer loyalty. More than just a cash register, this cloud-based iPad point of sale system allows you to manage your store from anywhere and instantly access your data, so you can benefit from all the tools and knowledge you need to take your store to the next level. Inventory management - Easily create product variations such as size, color and material by using the efficient matrix system. - Combine purchasing, transferring and multiple vendors into one master order. - Process special orders, layaways and work orders. - Create, track, and assign serial numbers to products. - Bundle individual items to sell them as a package. Free Onboarding & 24/7 Support - Benefit from a dedicated team who help you get started in a 1:1 session. - Get live chat support with our support heros located around the world. Reporting - Track sales and inventory numbers with reports that make it easy to see sales, profits and changes over time. - Identify opportunities for growth and business improvement. - Learn which employees are your top performers. - Get a clear view of your customers’ needs and shopping habits. Customers - Track sales history for a more efficient shopping experience and more personalized sales approach. - Record customer information and use it to inform them about deals or new arrivals. Employees - Intuitive, easy-to-learn interface for your employees. - Create a simple and logical workflow that suits your business. - Track sales by employee and access performance reports for your staff. - Control employee access to information such as refunds, the ability to edit products and pricing, or view sales data. Hardware & payments - Integrate your system with hardware such as barcode scanners and cash drawers to reduce checkout times. - Reduce credit card fraud with EMV. - Accept major credit card and Apple Pay®. Integrations - Sell in-store and online with Lightspeed’s fully integrated eCommerce solution, Lightspeed eCom. - Our network of over 250 integration partners allows you to tailor Lightspeed to your business’ needs. Questions? You can always reach our friendly team of specialists by calling 1 855 251 0441 or by going to our support center for helpful tips, training videos and system updates. Lightspeed Retail is a perfect fit for industries such as: apparel, footwear, bike, vape, jewelry, pet, sporting goods, home decor.
If you have an enterprise level business that already uses WordPress, WooCommerce might be perfect for you. However, it is very simple and not intended for a hugely complicated ecommerce experience. If you have a lot of products, you’ll need to import a bulk product extension which runs at around $200. This solution is simple and straightforward but if you are an enterprise level company you might consider opting for a digital experience platform so your site can scale.

1995: Thursday 27 April 1995, the purchase of a book by Paul Stanfield, Product Manager for CompuServe UK, from W H Smith's shop within CompuServe's UK Shopping Centre is the UK's first national online shopping service secure transaction. The shopping service at launch featured W H Smith, Tesco, Virgin Megastores/Our Price, Great Universal Stores (GUS), Interflora, Dixons Retail, Past Times, PC World (retailer) and Innovations.
Customer management – Think about the capabilities you need to build and manage relationships with your customers. For example, if you communicate with shoppers via email, then you need a solution that either has built-in email marketing features or an integration with your email marketing platform. Do you have a loyalty program? Make sure it works with your new ecommerce program.
Like any digital technology or consumer-based purchasing market, e-commerce has evolved over the years. As mobile devices became more popular, mobile commerce has become its own market. With the rise of such sites as Facebook and Pinterest, social media has become an important driver of e-commerce. As of 2014, Facebook drove 85 percent of social media-originating sales on e-commerce platform Shopify, per Paymill.
Akshay is a passionate marketer and enjoys providing innovative and valuable insights to the blog. He is currently the Founder of a Global Content & Growth Marketing Agency, and loves to help startups, agencies and marketing managers grow their business. Interests that excite him include innovation, startups, health & fitness, meaningful experiences, golf & meditation.
At WP Engine, we are proud to host a number of ecommerce sites. We combine a dedicated work environment with a toolkit for WooCommerce integration. We will protect your ecommerce shop when you need protection most; you won’t need to worry about high traffic conflicting with your sales revenue. Our digital experience platform will provide your business with SEO ready performance, improved mobile UX, and third party integrations (Shopify, BigCommerce, etc.) to integrate stores running on other platforms with WordPress.

Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.


The first step to starting an eCommerce business is deciding what products you’re going to sell. Finding a profitable idea can be hard work, so be prepared to do some serious digging and thinking. It’s essential that you choose products with healthy margins that will allow you to turn a profit and scale the business in the future. Once you know what you want to sell, you’ll need to decide how and where you’re going to source the products. The four main methods of sourcing products and inventory are making, manufacturing, wholesale and dropshipping.
When the Oculus Rift launched in 2014, industry stakeholders speculated that the new, high-end in-home virtual reality headset would disrupt the entertainment industry. Just four years later, the technology has reached a crossroads, still lacking adoption by mainstream consumers. In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset. [More...]
Drupal Commerce – This is an open-source ecommerce framework that enables users to build online stores and applications on Drupal. Drupal Commerce is highly flexible and offers hundreds of modules that allow users to enhance and extend its functionalities. There’s also Commerce Kickstart, “a distribution of Drupal Commerce packed with features that make it more complete, faster to launch, and easier to administer.”
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂

Amazon introduced AWS Outposts at its AWS re:Invent conference in Las Vegas. The new system, which provides AWS-branded boxes for use in traditional data centers, will allow the company to make advances into the world of on-premises storage, taking on legacy hardware vendors including Cisco, Dell, and Hewlett Packard Enterprise. Outposts technology can run on rival vendors' data center equipment. [More...]
IBM® Digital Commerce is a flexible cloud commerce platform that gives brands the best of both worlds by combining cloud convenience, ease of use and low cost of ownership with the ability to customize the brand experience for seamless customer engagement across any digital touch-point. With a micro-service approach and the latest container technology, IBM WebSphere Commerce simplifies the creation of omnichannel experiences and makes upgrades for IBM provided enhancements simple and fast so you can focus on the things that matter most to your business. Coupled with unmatched omnichannel commerce platform capabilities for delighting customers and artificial intelligence to speed and enhance commerce professionals’ decision making, WebSphere Commerce gives you the tools to innovate rapidly and keep up with your customers and markets.
Soundstripe is a stock music site made for video producers. We offer a great variety of high quality royalty free songs, and our unlimited licensing model is one-of-a-kind in the industry. We are designed to make it easy, profitable, and fun for you to add great music to your videos. Now it’s time to give us a try. Listen to all the music you want in our stock music library, and then check out our monthly and yearly subscriptions. For the quality of music we offer, you can’t find a better price.

If you are selling physical goods, you'll need to consider how you're going to ship them. PayPal and other processors have worked with shipping merchants, including USPS and UPS, to offer one-stop postage processing. You will also need to research your state laws to determine if you are required to obtain a permit for selling online, or if you need to collect sales tax for your state or municipality.

I know this might not look that useful right away, but please bear with me. This verdict comes down to the overall focus of Shopify on delivering basically every feature that a store owner may benefit from, and not only devoting 100% to the online side of things. Quite simply, Shopify is the only player here that’s equally suitable to work for you online and offline. But again, that’s just me.
Move at the speed of business with 24/7 agility. Tell your brand story with a responsive commerce experience for B2C and B2B with intuitive tools in the secure, flexible, and scalable Oracle Cloud. Deliver amazing omnichannel experiences with AI-driven personalization, pixel-perfect drag-and-drop experience management, and multi-varient testing. Focus on your business and innovate with rapid upgrades, and scale with peace of mind. Extend beyond the boundaries of traditional SaaS and integrate seamlessly with an API-first, modern architecture. Oracle Commerce Cloud has everything you need to grow your online business today and in the future.

Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline.
But that wasn’t the only factor that led to its failure. According to ABC News, “during its first holiday shopping season after going public, the site was swamped with orders, as were other online toy sites. EToys sold more than any of its competitors, but the publicity over late shipments dogged the company. Analysts say it also made customers wary of holiday Web shopping during the 2000 holiday season.”
Windsor Circle's personalization platform allows retailers to create personalized, marketing campaigns to increase revenue, customer brand affinity, and customer value. With Windsor Circle, retailers can gain access to their 3+ years of eCommerce data - product, purchase, and customer data - and create segments based on these fields, as well as predictive data sets, such as predicted gender, next order data, future value, to power campaigns via email, social, direct mail, and more.

Last but not least, there are the transaction fees. In essence, whenever you sell something with either of the platforms, they will charge you a small fee (for processing the payment, delivering the money to your account, etc.). Those fees change quite often, so I won't get into that here, but just be aware that they exist. Usually, they sit around 2%-3% per transaction but make sure to check the exact numbers before signing up with either of the platforms.

The WooCommerce module is used to create the perfect shopping page for your site. This module uses the WooCommerce plugin to display and customize your shop pages. It comes with various layouts that allows you to show your products either as a slider or list view, and gives you the ability to choose the category you want to highlight. It also comes with a Product Category module that allows you to create various layouts that's sorted based on the products categories.

E-commerce may take place on retailers' Web sites or mobile apps, or those of e-commerce marketplaces such as on Amazon, or Tmall from AliBaba. Those channels may also be supported by conversational commerce, e.g. live chat or chatbots on Web sites. Conversational commerce may also be standalone such as live chat or chatbots on messaging apps[73] and via voice assistants.[3]
Web content management software helps companies manage large volumes of content that is used in online stores and facilitates the creation marketing campaigns, catalogs, and e-commerce personalization. Complex e-commerce platforms require different types of content such as text, images, and videos, which should be mobile-friendly and reflect the company brand.
E-commerce allows customers to overcome geographical barriers and allows them to purchase products anytime and from anywhere. Online and traditional markets have different strategies for conducting business. Traditional retailers offer fewer assortment of products because of shelf space where, online retailers often hold no inventory but send customer orders directly to the manufacture. The pricing strategies are also different for traditional and online retailers. Traditional retailers base their prices on store traffic and the cost to keep inventory. Online retailers base prices on the speed of delivery.

Product management — is essential for companies using e-commerce platforms, since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.

For many people, pricing is the most important factor, not only when deciding which of the best ecommerce platforms to use, but in general, as they go through life. Personally, I feel that if you are going to be investing a lot of your time and energy into creating your own online retail space, then there should be more important factors than saving $1 on the price of the platform. With that said, though, we also want to aim at getting the most bang for our buck. Here's how things play out.

Webgility is a premium Ecommerce Operations and Accounting automation software designed for multi-channel ecommerce companies who use QuickBooks or Netsuite. Run your whole ecommerce business from a single app — Automate your accounting and sync your business data—including inventory, order management, and shipping—to your QuickBooks or Netsuite. All within one comprehensive app. Automate your accounting—and ditch the busywork — Easily and automatically post all of your sales directly into QuickBooks or Netsuite, knowing it’s timely, accurate, organized, and tax compliant. Create sales receipts or invoices, record expenses and fees, and fully reconcile—error-free. Manage orders—and improve customer satisfaction — Process orders faster. Easily search, sort, filter, import, and export multichannel orders. Manage cancellations and process and track returns and refunds. Automatically create purchase orders for out-of-stock items. Ship faster for less – Automatically connect orders to shipping carriers (FedEx, UPS, USPS) for instant rate comparison. Simply click to print shipping labels and pick lists, validate addresses, track shipments, and notify customers. Never oversell with accurate multichannel inventory — Instantly sync and update price and quantity between all sales channels and QuickBooks or Netsuite. Keep track of what products you have listed on what sales channel, what’s selling for what price, and when you need to order more. Gain valuable insights with powerful analytics — Learn actionable intelligence based on data insights to run your business with strategy instead of guesswork. See all channels, expenses, inventory, financial, and customer analytics to optimize operations and increase revenue.
The changing market represents a vast opportunity for businesses to improve their relevance and expand their market in the online world. Researchers predict e-commerce will be 17 percent of U.S. retail sales by 2022, according to Digital Commerce 360. The U.S. will spend about $460 billion online in 2017. These figures will continue to climb as mobile and internet use expand both in the U.S. and in developing markets around the world.
Ecommerce Platforms is a review site that shows the good, great, bad, and ugly of online store building software. We strive to provide easy to read reviews that will help you choose which ecommerce platform is right for you. We maintain an affiliate relationship with some of the products reviewed as well, which means we get a percentage of a sale if you click over from our site (at no cost to our readers). Feel free to follow us on Twitter, comment, question, contact and ENJOY.

WooCommerce setup is logical and straightforward with many features automated to enable both physical and e-products to be sold through the same storefront. Inventory management is easy and the ordering process is transparent and secure. The PayPal and other payment systems integrate seamlessly to ensure a secure and confidence-inspiring checkout experience for shoppers. Great analytics too!
When Last.fm was initially created in 2002, it functioned as an internet radio station in a similar fashion to Pandora and iHeartRadio. In 2005, however, the site adopted Audioscrobbler, a music recommendation system that collects data from dozens of media players and music streaming websites to craft individual user profiles that reflect musical taste and listening habits. Last.fm has now “scrobbled” info from nearly 100 billion plays, which total more than 7 million years’ worth of listening.
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