Contemporary electronic commerce can be classified into two categories. The first category is business based on types of goods sold (involves everything from ordering "digital" content for immediate online consumption, to ordering conventional goods and services, to "meta" services to facilitate other types of electronic commerce). The second category is based on the nature of the participant (B2B, B2C, C2B and C2C);
Really cool infographic. You’ve got just about everything covered. I actually sell a product just using paypal since I thought it might be the easiest for me to set up and it is what I am most familiar with. I guess really lots of ecommerce solutions even integrate with paypal however I do not run the sales of my products as a store just individual sales pages for a pay per product approach.
Showcase your products and drive sales from your Facebook Business Page with the free Facebook for #WooCommerce extension. Sync your entire catalog with a click, and reach people after they’ve visited your website with dynamic, relevant ads on Facebook.https://woocommerce.com/products/facebook/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce …
Magento is established as the global market leader for online retailers, commanding a whopping 20% of the total eCommerce marketplace, and it now supports over 250,000 businesses with its platform – in comparison, the closest rival has just 11% market share. Aside from leading the pack, it’s fully customisable appearance and functionality make it ideal for almost any business. With regular updates and a huge support community, Magento is head and shoulders above any other eCommerce platform in our opinion.
You would think that a successful company like Apple would want to learn what ticks off its customers, and then fix the problems. You would think that it would learn that its negative-thinking artificial intelligence assistant, known as "Siri," is ticking off users. Few people want to hear the opinion of a computer, especially when it contradicts their own opinion in a negative way. [More...]
Welcome to the grind! This is where the real work begins. Having launched your online store, you should immediately move on to the promotion phase. Marketing your store and optimizing conversions will be your daily bread and butter from now on. You should also experiment with regularly expanding or refreshing your inventory. It is a particularly easy thing to do for dropshippers, as they can import new dropshipping products in minutes, but it should remain a priority even if you’re manufacturing or making the products yourself. Staying ahead of the curve will take some testing.
At this stage, you’ll be itching to get the store out into the World Wide Web. However, make sure you’re well prepared to measure the success of your launch – defining your key performance indicators upfront will help you track your progress and performance and fix any issues as they emerge. Other important things to take care of include setting up your social media profiles, getting the email marketing ready, installing Google Analytics, doing keyword research, defining your shipping strategy and finalizing the launch promotion plan. Yes, that’s a lot of work, but a good start is half the job done. When you complete the checklist, try running your store through the Shopify store grader to catch errors if there are any.
Let’s say your store’s anniversary is in January. To celebrate, you want to give your customers a 50% discount for the entire month — but only for the first 200 customers. Here's how to harness #WooCommerce's simple-yet-powerful coupon functionality:https://woocommerce.com/posts/coupons-with-woocommerce/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=How%20to%20Create%20Coupons%20with%20WooCommerce …
The first step to starting an eCommerce business is deciding what products you’re going to sell. Finding a profitable idea can be hard work, so be prepared to do some serious digging and thinking. It’s essential that you choose products with healthy margins that will allow you to turn a profit and scale the business in the future. Once you know what you want to sell, you’ll need to decide how and where you’re going to source the products. The four main methods of sourcing products and inventory are making, manufacturing, wholesale and dropshipping.
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers. In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose. When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.
The site’s user interface is also remarkably clean and simple, allowing you to effortlessly search or browse artists within a visual hub loaded with recommendations and complimentary mixtapes that cover a wide swath of genres, musicians, and forthcoming events. Furthermore, the site often boasts exclusive samplers and releases from artists before they premiere elsewhere, along with corresponding links for connecting you with artists’ social media pages and management. Some of our favorite albums being offered last time we checked? Wild Ones’ Keep it Safe and John Prine’s Live in Asheville ’86.
Akshay is a passionate marketer and enjoys providing innovative and valuable insights to the blog. He is currently the Founder of a Global Content & Growth Marketing Agency, and loves to help startups, agencies and marketing managers grow their business. Interests that excite him include innovation, startups, health & fitness, meaningful experiences, golf & meditation.
1ShoppingCart is the world’s most popular automated solution for businesses who want seamless integration of all the tools needed to be successful online. Add a Shopping Cart and Lead Capture to your website in minutes. Then use the built in marketing tools like Automated Email Marketing Campaigns, Affiliate Program Management to follow up with your customers and make more sales.
CoreCommerce has a huge range of plans available, more than most other platforms. This makes it suitable for just about any business looking to break into ecommerce and start up a store. The amount of choices can be a bit dizzying, though, and CoreCommerce’s own website is not the most appealing. This reflects poorly on the options it can give to its customers.
With hundreds of thousands of tracks from thousands of artists, Jamendo is easily one of the biggest repositories of free music on the web. You won’t find all of your favorite artists here, but the site’s streamlined user interface makes it great for browsing and finding talented new musicians. Instead of browsing by genre, you peruse tracks by popularity, most downloaded, most played, or by latest release. Popularity is based on user ratings, so despite the massive amount of tracks on the site, you don’t have to spend a lot of time searching before you find stuff that pleases your ears. To be sure, the site’s penchant for lesser-known artists and experimental tracking make it more suited for someone with an open mind than people who know exactly what they want.
The rise of e-commerce has forced IT personnel to move beyond infrastructure design and maintenance to consider numerous customer-facing aspects, such as consumer data privacy and security. When developing IT systems and applications to accommodate e-commerce activities, data governance-related regulatory compliance mandates, personally identifiable information privacy rules and information protection protocols must be considered.
Ecwid is a hosted cloud commerce platform used by over 1 million merchants in 175 countries and offers the easiest way to add an online store to any website, social site or multiple sites simultaneously. With Ecwid, you get everything you need to start selling online in minutes. Easily embedded into any web presence and leading POS systems, you can market, merchandise and sell products and services from multiple online stores with mobile management and point-of-sale integration anywhere at any time.
The definition of e-commerce includes business activities that are business-to-business (B2B), business-to-consumer (B2C), extended enterprise computing (also known as "newly emerging value chains"), d-commerce, and m-commerce. E-commerce is a major factor in the U.S. economy because it assists companies with many levels of current business transactions, as well as creating new online business opportunities that are global in nature.
eCommerce is the fastest growing retail market projected to hit $4.058 trillion in sales in 2020. Mobile commerce, or mcommerce, is a rapidly growing new avenue of eCommerce that’s mostly driven by the expanding market and influence of smartphones and millennials’ comfort with shopping online. In 2016, the mcommerce sector enjoyed a 39.1% increase in sales compared to the previous year.
Getting an online store launched on Magento from scratch is even more problematic than on WooCommerce. First off, there are two versions of Magento: the first one is the free community version (which is software that you can download and then install on a server – kind of like WordPress+WooCommerce), the second one is a hosted service (one that you can just sign up to – kind of like Shopify).
Next up, ThemeForest is a massive repository for WordPress themes, and even features its own WooCommerce section. Inside, you’ll find hundreds of premium themes for the ecommerce platform, targeting a broad range of niches. If you’re looking for a theme that includes features relevant to your particular industry, ThemeForest is probably the right place to look.
Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.
The WooCommerce module is used to create the perfect shopping page for your site. This module uses the WooCommerce plugin to display and customize your shop pages. It comes with various layouts that allows you to show your products either as a slider or list view, and gives you the ability to choose the category you want to highlight. It also comes with a Product Category module that allows you to create various layouts that's sorted based on the products categories.
2Checkout (formerly Avangate) is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe. Avangate acquired 2Checkout (www.2checkout.com) in March 2017. Companies select our solution to: - Sell More Digital Goods Globally - Maximize Customer Lifetime Value - Accelerate Time to Market - Get Integrated Recurring Revenue Management - Leverage New Distribution Channels More info on www.avangate.com and www.2checkout.com
Cost of the ecommerce platform – Ecommerce platform costs will vary depending on the business’ size, sales volume, and of course, the solution itself. Some solutions (such as Magento) charge yearly licensing fees while others (like Shopify) require monthly subscription fees. In some cases (such as Demandware) the provider takes a cut from the retailer’s sales.
Weebly’s range of price plans and various features make it great value for money. You can easily scale up through the price plans as your store grows, but for large or fast-growing stores, it’s not the best option. Weebly is developing its ecommerce focus and releasing some promising updates. With Square now opening up Weebly’s ecommerce abilities, we definitely recommend watching this space.
For businesses that prefer a simple online store, Magento Go is Magento’s most basic plan. Features ideal for small retail shops include the very simple user interface, a highly developed knowledge base that answers almost every question you might have, very developed product management, and no transaction fees (just one service fee per month). Ultimately, Magento Go offers a very basic experience; there is limited bandwidth, limited themes, few add-ons, and infantile development features.
WooCommerce setup is logical and straightforward with many features automated to enable both physical and e-products to be sold through the same storefront. Inventory management is easy and the ordering process is transparent and secure. The PayPal and other payment systems integrate seamlessly to ensure a secure and confidence-inspiring checkout experience for shoppers. Great analytics too!
Soundstripe is a third party licenser on behalf of our artists. Our artists are within their rights to use a Content ID system to monetize videos that use their content in an attempt to limit piracy. The Good News - this doesn’t apply to you! The Bad News - these companies use automated systems to identify the songs, and the system typically doesn’t know the difference between piracy and properly licensed music. Thankfully, disputing the claim is a simple fix! Here is a link that will walk you through disputing the claim with YouTube: https://support.google.com/youtube/answer/2797454?hl=en. When you get to the box that asks you to explain your claim, simply write, "Licensed through Soundstripe." That should take care of it, but if you continue to have issues, please reach out and we will work with you to ensure it's resolved in a timely manner.
A SWOT analysis can help you assess the strengths, weaknesses, opportunities and threats of your company's current environment. What does the market look like? Where does your business excel, and where does it falter? Review your entire business, not just segments of it. Evaluate external opportunities, because this is the often the primary place to invest time and money. Be honest with yourself when analyzing weaknesses and threats, or else the analysis will not be helpful.
Research from BigCommerce has found that Americans are about evenly split on online versus offline shopping, with 51% of Americans preferring e-commerce and 49% preferring physical stores. However, 67% of millennials prefer shopping online over offline. According to Forbes, 40% of millennials are also already using voice assistants to make purchases, with that number expected to surpass 50% by 2020.
A Canadian-based ecommerce solution, Shopify has been helping online businesses across the globe with a sharp focus on the trending social commerce and mobile shopping. Founded in 2004, Shopify has always kept up with the pace of evolving ecommerce trends and technologies, having broken ground on powerful additions such as social shopping whereby your customers never leave their social media platform in order to buy from you.
But, the devil is in the details. At the end of the day, Shopify seems like a more laser-focused solution. Everything that Shopify offers is geared at making your online store more functional and easy to use. With WooCommerce, the platform is extremely feature-rich and it doesn't lack any specific eCommerce features. However, it's still an add-on to WordPress, making it more complex to configure.
Business-to-consumer (B2C) is the most frequent type of e-commerce platform and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.
For those who wish to start a multi-vendor store such as one on Amazon may find BigCommerce lacking some of the available support other ecommerce platforms provide with more integrated marketplace models. Another concern with BigCommerce may be the lack of free themes. With only 7 free themes, BigCommerce lags behind other ecommerce platforms, given the fact that most of them offer more than 20 free themes. But that doesn't change the fact that you get a multitude of premium themes and plenty of customization options to give your store a unique identity.
The Nexternal eCommerce Platform is a PCI Service Level 1 hosted system that enables brands to sell products directly to consumers or other businesses online, in person, or over the phone. The platform has been continuously evolving since 1999 and has features that will not be found in simpler applications. The software is a single database solution that provides a holistic overview of customer activity regardless of the channel the purchaser is utilizing. All orders can be managed in a web base Order Management System that is integrated with the major shipping carriers, allowing for efficient order processing. Our newest application, TrueCommerce Engage is a mobile point of sale solution that, uses the same database as the online catalog.
SquareSpace is comparable to Wix and WordPress more than a dedicated ecommerce platform like BigCommerce. However, it offers many features that are attractive for smaller websites. If your ecommerce business is on the smaller side and you’re not looking for advanced features, SquareSpace will make setting up an online store pretty simple and painless.
Specially designed for startups and SMBs, YoKart is a turnkey and features rich ecommerce marketplace solution to build multi-vendor stores such as Amazon, eBay, and Etsy. While many other ecommerce platforms do offer a multi-vendor version, YoKart specializes in this particular field. YoKart, with its latest upgrade (YoKart V8) now packs an even bigger punch. It's multilingual and multi-currency features allow store owners to expand their reach on a global level. And then there is the plethora of payment gateways, in-built analytics tool, rewards and discount coupon management features.
Two of the most important factors behind poor performance are server distance and load. If your servers are overloaded or too far away from your visitors’ locations, your site can load slowly. A Content Delivery Network (CDN) tackles this issue by distributing cached copies of your site to nearby locations from data centers around the world, thereby lightening the load on your main servers.
When you look at all the ecommerce platforms and tally up all the features like we did, the end result is a mind-boggling list of 41 core features. After you make sure that your platform can handle your business model (i.e. recurring orders or customized products), you need to make sure that your online platform delivers on the features we’ve identified as crucial for ecommerce entrepreneurs – we weighted these 5x more than ‘nice haves’ in our assessment of best ecommerce software.
Really, Magento’s robust platform is meant for enterprise businesses. These businesses typically want the best in functionality and security, which Magento’s modular nature can ensure. Development costs for Magento can be downright astronomical, but for enterprises it’s a fair price to pay for extensibility, robustness and security. For businesses that want to integrate their ecommerce store with integrated systems such as ERPs and CRMs, Magento is one of the best ecommerce platforms.
For anyone who is planning to start a new ecommerce business in 2018, it's important to first understand how digital commerce has evolved in past 2-3 years and where it is heading. Beyond mobile and social, we've seen just about every aspect of ecommerce evolve. Let's have a look at the major highlights that will shape and influence ecommerce now and in the future.
Here's how @DogsMeowSA have harnessed #WooCommerce – and a love for animals – to meet the needs of pet owners while building a sustainable subscription business.https://woocommerce.com/posts/case-study-dogsmeouw/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=More%20Than%20a%20Pet%20Project%3A%20The%20Story%20Of%20Dogs%20Meow%20Subscriptions …
One important thing to point out is to not get overly excited with WooCommerce’s seemingly attractive pricing too much. While, yes, the platform itself is free, and all the components needed to make it operational (including PayPal payments, etc.) are free, you might need a number of paid extensions to get some helpful additional features. This will grow your bill.
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.