Fortunately, a new breed of business software integrates all the needed commerce and business functionality into a single ecommerce platform via a software-as-a-service (SaaS) model. With an infrastructure that unifies business applications and the data that feeds them, it is possible to create relevant, engaging and personalized online experiences.
A noteworthy feature included in BigCommerce Enterprise is the one-page checkout feature which aids in conversion rates. However, BC Enterprise falls behind Shopify in available themes, integrations, and add ons. Another complaint about BigCommerce is the price lock down rule; companies who make a certain revenue are forced into the enterprise plan.
It’s a powerful platform with features to support personalised shopping experiences, efficient merchandising as well as the rapid launches of commerce sites for different brands, markets, or campaigns. Oracle ATG Web Commerce also has native features that allow merchants to sell more complex product lines and data-rich products, such as those that require shopper information.

Absolutely. Depending on what you want your e-commerce store to do or look like, you can choose from a variety of available WooCommerce themes. Once you've chosen a theme, you can begin to customize it within the "customizer" section of your WordPress dashboard. This will allow you to make simple changes like adding your personal logo or changing the background and font. Coding knowledge is not a requirement for using WooCommerce, however for users who know basic HTML or CSS, customization can be taken to a whole new level. We recommend that beginners to WooCommerce choose a theme that best fits their needs and then learn how to customize it further through our knowledge base articles or community forums. As your customization skills increase, you will be excited by all the possibilities your WooCommerce online store has available to leverage.

Webgility is a premium Ecommerce Operations and Accounting automation software designed for multi-channel ecommerce companies who use QuickBooks or Netsuite. Run your whole ecommerce business from a single app — Automate your accounting and sync your business data—including inventory, order management, and shipping—to your QuickBooks or Netsuite. All within one comprehensive app. Automate your accounting—and ditch the busywork — Easily and automatically post all of your sales directly into QuickBooks or Netsuite, knowing it’s timely, accurate, organized, and tax compliant. Create sales receipts or invoices, record expenses and fees, and fully reconcile—error-free. Manage orders—and improve customer satisfaction — Process orders faster. Easily search, sort, filter, import, and export multichannel orders. Manage cancellations and process and track returns and refunds. Automatically create purchase orders for out-of-stock items. Ship faster for less – Automatically connect orders to shipping carriers (FedEx, UPS, USPS) for instant rate comparison. Simply click to print shipping labels and pick lists, validate addresses, track shipments, and notify customers. Never oversell with accurate multichannel inventory — Instantly sync and update price and quantity between all sales channels and QuickBooks or Netsuite. Keep track of what products you have listed on what sales channel, what’s selling for what price, and when you need to order more. Gain valuable insights with powerful analytics — Learn actionable intelligence based on data insights to run your business with strategy instead of guesswork. See all channels, expenses, inventory, financial, and customer analytics to optimize operations and increase revenue.
Targeted marketing. With access to such a wealth of customer data and an opportunity to keep an eye on customer buying habits as well as the emerging industry trends, eCommerce businesses can stay agile and shape their marketing efforts to provide a better-tailored experience and find more new customers. Just consider for a moment that you have a chance to address thousands of your customers by their first name; that is something already.
Windsor Circle's personalization platform allows retailers to create personalized, marketing campaigns to increase revenue, customer brand affinity, and customer value. With Windsor Circle, retailers can gain access to their 3+ years of eCommerce data - product, purchase, and customer data - and create segments based on these fields, as well as predictive data sets, such as predicted gender, next order data, future value, to power campaigns via email, social, direct mail, and more.
Shopify – A popular choice among many SMBs, Shopify has features that let you sell online, on social media, and in-person. It lets merchants build and customize their ecommerce site through easy-to-use interfaces and templates. And it has features such as inventory management, reporting, buy buttons and more. It also has social selling functionalities for those who are active on sites like Facebook and Pinterest. 
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers.[65] In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose.[71] When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.[64]
Optimize the look and feel of your site across devices easily and quickly. Go beyond beautiful to make mobile-first conversions intuitive with branded checkouts and payment gateways like Apple Pay, PayPal, or Shopify Pay’s one-click confirmation. Merge in-store retail with mobile browsing to capture and engage your customer at every step in the purchase process.

At its core, e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet. E-commerce was first introduced in the 1960s via an electronic data interchange (EDI) on value-added networks (VANs). The medium grew with the increased availability of internet access and the advent of popular online sellers in the 1990s and early 2000s. Amazon began operating as a book-shipping business in Jeff Bezos' garage in 1995. EBay, which enables consumers to sell to each other online, introduced online auctions in 1995 and exploded with the 1997 Beanie Babies frenzy.


Below are a few of our favorites, so you can keep the tunes going even when your car rounds the next bend or Comcast decides to cut you off. Many of these sites are void of Billboard artists like Taylor Swift and Kendrick Lamar, but if you look in the right spots, you’ll find a few hits from some big names, along with scores of independent artists that should keep your ears happy and your wallet heavy.
E-commerce is conducted using a variety of applications, such as email, online catalogs and shopping carts, EDI, the File Transfer Protocol, web services, and mobile devices. This includes business-to-business activities and outreach, such as using email for unsolicited ads -- usually viewed as spam -- to consumers and other business prospects, as well as sending out e-newsletters to subscribers and SMS -- short message service -- texts to mobile devices. More companies now try to entice consumers directly online, using tools such as digital coupons, social media marketing and targeted advertisements.
The only downside in all this is that you somehow need to get your hands on a WordPress site in the first place. And okay, I know this is not particularly a problem for you maybe, but we have to remember that WordPress can be quite confusing to a beginner, and the need to first set up a WordPress site and only then a WooCommerce store is far from intuitive.
In the United States, certain electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy. The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive.[26] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers' personal information.[27] As a result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC.
Most of us understand how overwhelming it can be moving to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? Many of us will turn to a new coworker or neighbor for recommendations. [More...]

An ecommerce platform is not a "one size fits all" solution that will work for everyone. All the ecommerce platforms discussed in this article are built for different kinds of business requirements. The pros and cons outlined are not about what's wrong with them. The curated list is designed to help you make a calculated decision and choose a platform that serves your needs best.

X-Cart is an eCommerce platform that is used to create an online store. X-Cart is available both as a downloadable self-hosted licensed software and as a cloud-based cart, hosted by X-Cart team, yet with your full access to the code for customisations. It supports tons of eCommerce features either out of the box or as a ready-made extension. Installing a new module does not require technical knowledge or access to the server: the marketplace is App Store - like, right within the admin backend of the store. X-Cart offers 24/7 technical support. Besides, you can get a full stack of services directly from the software vendor: custom development, web design, eCommerce hosting and SSL certificates.
If you update a Subscription product price from $100 to $120, all those Subscriptions created at $100 are not updated to $120. You have to manually go to EACH subscription and update the price which is very time consuming when you have hundreds or thousands of subscriptions. There should be a bulk way to update all subscriptions pricing without having to go one-by-one through each active subscription.
Of course, you could use a standard WordPress theme – many fully support WooCommerce. However, WooCommerce-specific themes are built from the ground up with the ecommerce platform in mind, so they’re often a smarter bet. There are some excellent free choices out there, and you can also find premium options that include more features for a set price.
Getting an online store launched on Magento from scratch is even more problematic than on WooCommerce. First off, there are two versions of Magento: the first one is the free community version (which is software that you can download and then install on a server – kind of like WordPress+WooCommerce), the second one is a hosted service (one that you can just sign up to – kind of like Shopify).
OpenCart. OpenCart could be a great choice for small businesses without tech savvy employees. OpenCart is very simple to install and start using. It runs very quickly using simple code. OpenCart allows you to set advanced user privileges and separate access for users and groups. A simple code also has drawbacks; often for sale extensions and themes may not be up-to-date with security standards. 
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